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How We Are Different

WE ARE A PREMIER RESIDENTIAL REAL ESTATE BROKERAGE SERVING THE SAN FRANCISCO BAY AREA

How We Are Different:

The CAL Home Team has sold over 1 BILLION dollars in real estate volume not by being “run of the mill” or applying a “cookie cutter” approach. We stand out for our expertise and the ability to provide VALUE to our clients. Our clients count on our valuable insight, negotiating skills, and smooth transactions no matter how complicated.

  • We keep our clients safe without compromising their privacy or security.
  • In the Digital Era, Qualified Buyers are not looking at For Sale Signs first to purchase property, but rather the Digital Marketing of a home for sale without even getting in their car. With digital tools at our fingertips, outdate tactics can be very ineffective in today’s competitive market.
  • We focus on drawing Quality Buyers Not Quantity.
  • Custom targeted digital marketing campaigns for our listings.
  • Advanced digital analytics, such as key stroke analysis and SEO (search engine optimization) on custom property searches for buyers.
  • Customized Social Media campaigns for our listings.
  • Custom built websites for our listings, such as video marketing, virtual tours, virtual staging, and community lifestyle to capture the best value for the property.
  • Our digital marketing campaigns focus on placing our seller’s properties at the top of market so that buyers can get excited about visiting our listings, therefore leading to receiving top dollar prices.
  • Suzanne Rocha and the CAL Home team have had a Television presence for over 13 years in the Bay Area Market.
  • We have been trusted experts over the years with the current market knowledge that has been delivered on the airways for years.
  • Regularly on KRON4 Television, but also has appeared on FOX2, KPIX 5, CNN, MSNBC, HGTV and HLN.
  • Vast amount of followers look for Suzanne and the CAL Home team’s properties as featured listings.
  • Keeping your Pets safe during the real estate transaction process is very important to us.
  • We don’t use realtor lockboxes that could endanger, scare and/or allow your pet(s) to get lost
  • “Henri the Beagle” guides us in our Pet Safety policies.

Once you become a Client of CAL Home you will experience the Value of Expert Market Knowledge, Innovative Sales Strategies and Top-Notch Negotiating Skills. This formula differentiates Suzanne Rocha and her Team of Experts from average brokerages. As experts, Suzanne and her team have their finger on the pulse of the real estate market and take pride in providing reliable information so that sellers and buyers can make informed decisions. They are also known for NO FOR SALE SIGNS, NO PUBLIC OPEN HOUSES and NO LOCKBOXES. They have replaced these outdated tools with successful strategies that do not risk safety as well as the safety of their client’s pets. Top negotiating skills are the focal point in obtaining the best market price for homeowners and the acceptance of offers for purchasing property. Oftentimes, being the winning offer in a multi-offer environment is a regular occurrence. Simply stated, this premiere team goes the EXTRA MILE to ensure success and smooth transitions for their clients. You will see the difference between a routine service and delivering an “exceptional experience” Suzanne and her team provide their clients. No wonder they are in the TOP 1% of Successful Brokerages in the Nation! Countless homeowners and homebuyers never make a “move” without Suzanne and her team by their side.

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Whether it’s buying your dream home or selling your current one, Suzanne Rocha and the CAL Home team are here to help.